Nine easy ways you can market your small business during the holidays
We are now in the middle of holiday season – Thanksgiving, Black Friday, Halloween, Christmas, and the New Year. With many celebrations comes many opportunities to eat and relax with friends and family, or take time off of work to spoil yourself during the holidays (unless you work in an industry that does not have break, per say).
If you are an entrepreneur, you probably will not have these holidays to yourself, since you are still working. However, your customers will likely have the holidays to spend by themselves or with their loved ones – that presents a great chance to spread the word about your small enterprise. In order to maximize on opportunities in the following year, you cannot afford to miss that opportunity.
If you would like ideas on how to become more memorable during the holidays, then read on for some tips.
Preparing your calendar
You want to ensure every one of the holidays is marked on your calendar and that you have reminders (since you are human and can forget when overwhelmed with other issues to take care of). This will also help you plan out interesting and relevant content to share with your clients on these days, as well as promote it in time for them to benefit from sales offers and get it online.
For every holiday that is relevant to your situation, create a separate holiday social media calendar. It will also allow you to know the days when your employees will be off, and plan for other related activities. The sooner you do it, the better.
Make the most out of holidays through sales
This is the easiest way to get the most out of the holiday season, by putting all things on offer. For instance, Black Friday has no extensive tradition behind it other than offering businesses a chance to cash in by giving sales offers.
You do not have to put all your items on sale though. Just identify the ones you want to sell off, and the amounts of discounts that they have, then prepare your marketing material.
Include gifts in the package
If you would like to make deals more attractive to your customers and encourage more of them to buy from you, you can include gifts within the purchase. This will show them that you are not simply reducing prices of services or products that you offer; you are also doing your part to enhance the holiday season.
You can include a variety of gifts according to your budget. They can be as simple as coupons or information on products, or they can be complex gifts like Lego sets. Whatever you decide on, make sure the feeling your customers get is a feeling of including them in the celebration.
Create some videos
Part of the marketing power of the internet in promoting a business is using videos – not just photos or products themselves. If you are not utilizing videos, then you are missing out on a lot of benefits you could get from them alone.
The good news is that you do not need to spend so many hours trying to fiddle around with software and making the videos look professionally done – neither do you need to hire a video editor at high price ranges. Simply use editing platforms such as Promo, which make it very easy to create videos through choosing pre-edited and pre-shot high quality footage and sharing it when you are done.
Retain high activity levels on social media
Just because you are on holiday, does not mean you go on a total vacation on social media. You want to retain the connections you have made on your social media platforms, so you need to maintain consistent updates. This will also prepare your followers and general audiences for the next holiday and encouraging them to spend on your products.
You can do this through initiatives like inspiring your Facebook audiences to share your videos or photos with their friends, and also have great content to share through Instagram stories or posts.
Sending personal emails that share your story
Even though social media is high on your list of opportunities to connect with customers and potential followers, do not forget the benefits of using email to connect with them.
Using email feels more personal than public social media posts, so make sure to write a good story that is related to your business. In addition, remember to include a thanks to your customers because they play a role in the story, while also including a CTA (call to action).
Decorating your storefront
Every business regardless of their niche will decorate their websites and entrances with things that remind you of the holidays, similar to casino kiwi reminding their clients about offers that they are giving through placing the information on their homepages.
Borrow a leaf from them and make your website as well as your storefront look interesting and in line with the holiday themes. Even your packaging can include festive designs that also relate to your brand. The customer will feel like they are making use of an opportunity that only lasts for a minimum period, so they will be encouraged to buy goods.
Updating your goals
The holiday season is a perfect time to review what you have achieved in the days leading up to it, something that may be difficult to do during other times in the year. You can also review all your objectives, update all your content, and set new goals, which allows it to look up to date and fresh. It is also a great time to shift gears or change ideas that are not working for you.
Reveal your persona
Holidays are meant to be enjoyed, so do not get caught up in the planning details that you lose yourself and stop enjoying the moment. You can use this time to build relationships with your customers as well.
The holidays are a great time to market your business, but in ways that are different from the norm. after all, you are using that time to build strong relationships with your customers, which will help to propel your business to the next level when the holidays are over.