How to Write Attractive and Interesting Articles for SEO
Article submission has always been a major source of natural back-links. But most writers and SEO firms think filling a page with keywords and covering it up with simple rewritten text will do the job. However Google has made its stand quite clear, rewritten or in other words, weak content will get no value or even worse get a negative value for both the website where it’s posted and to the target of its back-link. As a result of writing attractive and interesting articles and SEO copies had become ever so important.
If you are not good with the most basic requirement, there is little or no chance to become a successful writer. Writing requires mastery of language (in this case, English) as articles or website contents with grammatical and spelling errors will get the worst possible kick from Search Engines such as Google. In fact, Google has become quite strict with the quality of SEO writings ever since the arrival of Google Panda. Writing without errors will not make you a great writer but will make sure you are not among the worst writers out there. On the other hand, mastering English perfectly and using well-timed and apt words will enhance your appeal on readers and among other writers. The “Good and natural flow of words” is very vital to attracting a large pool of readers which is in turn vital for marketing related writing.
If you are writing for marketing or for SEO articles submissions, you must make sure your content is error-free and most importantly written in good words. Articles with errors will be considered dumb and will hardly get accepted on top article directories such as EzineArticles.
This is the most important factor and yet it’s ignored by many writers, in fact, most writers worry little about the readers and their interest. One must understand that Articles or Contents that he/she writes is not meant for the client or your boss but for readers or visitors of the article. Yet most writers give more importance to Search Engines, back-link, client or their boss and forget the real target. Impressing the all the above is good but if you don’t provide the right information that the ultimate visitors want then your writing will lose its main objective of increasing potential leads through the back-link.
“The first impression is the best impression” your article may contain interesting and rare information but readers mostly decide whether to read or not by looking it just once coz there are a lot of other sources for them on the web. As a result, the way you present an article is very important in fact some writers say what you write is a second part but how you write and how you present is most important. Make your article easy to read and understand so your readers will stay long enough to read your thought. Using subtitles and bulletins are an excellent idea to increase the overall attractiveness of your article and make it look much more professional. Decide what you are going to write and create some subtopics to make it easy for readers to follow. Use bulletins to enhance the appeal that your article creates, for instance, use bulletins to explain important facts so that they are easy to read and make a better appeal to visitors. Apart from enhancing the overall look bulletins and subtitles can be the perfect place to use keywords as it also increases the value of keywords. Never present an article like a story, make it lively and pleasant to read.
Rewriting someone’s article is not the right way and it will simply be rejected by most article sites. Be a gentleman and gather some information and add your own creativity to create an appealing and informative article. To be frank, never try to write a professional article until you have enough experience in writing. In fact, SEO content writing can be a bit easier than writing creative and attractive articles. Make some research and gather enough and fresh information but don’t simply try to rewrite it but add some spice to it by mixing your own though for instance adding your ideas are not wrong, you can say “some experts say” or “I personally prefer or feel” and add some ideas of your own either from your experience or by mere creativity it will add some spice to the article and will surely impress readers. So never fear or feel shame to add your own idea but if you are not sure whether what you are saying is correct or not then use uncertain words like “maybe” or “could be” to make sure you are not giving wrong information.
Doing your work hard will not ensure victory but doing it with passion and interest will provide a certain success. You can become a software developer with just skills and no interest but you can never become a successful writer without a passion to read and write. And to add more “A great writer is not one who has written more but one who has read more”. Read a lot of articles and blogs and carefully note what makes an article successful and failure. Carefully monitor some successful writers and try to figure out what made their articles appeal. There is no shame in learning from others. If an article is getting more response and gets more visits then try to find out why and add his strategies to your arsenal. Again there is no shame in getting ideas from others, in fact, he may have borrowed it from someone else. Creative ideas are rare but once created it spreads quickly so make sure you never stay behind.
I am deliberately writing this factor lastly because your article although written for a marketing purpose must give more importance to all the above-mentioned factors to achieve a better marketing success. But never the less marketing skills are very vital as it is your ultimate goal and that’s what you are paid for. Marketing in ‘SEO terms’ refers usage of proper keywords, choosing the best directory to submit your article and finally filling the back-link part in the author area or according to the appreciate article directory.
Using keywords is as easy as it is complicated, use too little and your article will fail to make a mark on Search Engines and use too many it will be too uneasy to read, appear too dumb and will be simply rejected by most top directories. So use keywords properly and make sure you never overuse them. As seen above using keywords in Subtitles and bulletins will increase the value of keywords so use them when possible but never fill each and every subtitle and bulletins with keywords.
Before submitting your article, please remember not all directories are do-follow in fact most are no follow directories (that means your back-links will not be counted by Search Engines). EzineArticles is the best directory out there and there are also other directories like E-How and so on.., do some Google and you will find a few. But make sure the directory is do-follow and it has a higher page rank at least PR6.