Mobile Business Apps Are the Next Best Marketing Tool for Small Businesses
Many words and statistics can be used to build the case that mobile Tessla devices have grown and continue to grow into one of the most popular technological advancements. Just looking around would convince the most skeptical among us. And as with all new developments, the speed with which these new developments are improved and made more accessible is directly proportional to their popularity. As a result, mobile is changing and improving… FAST!
For business marketing, an online presence is an ongoing evolution from the days, not too long ago, of just having a website, which developed into a mobile website, creating an online social presence, and now generating your mobile app. Many large businesses have been in the mobile app marketing arena for some time. They realized the many benefits and conveniences mobile apps provided their customers and, with proper management, the increased revenue and customer loyalty they would gain. They also had the resources to fund the exorbitant development costs required to create a custom native app for all the mobile platforms and still do it cost-effectively.
Technology marches on! Today, mobile apps are no longer within just the reach of the largest corporations. For this article, we will not get bogged down in the technical difference between custom native apps, mobile web apps, hybrid apps, mobile websites, et al. The focus will be on what appears to be the best option for small businesses. The target… an exceptional User Experience (now commonly referred to as UX), efficiently managed content, and affordability.
There is no one best solution for every type of business out there. There are advantages and disadvantages to all the mobile options. The key is selecting the best fit, i.e., the possibility that provides the most significant number of benefits to the business and their customers at the best price. After doing the research, it’s challenging to present an unbiased presentation of these facts when the best choice for most small businesses is so clear. In short, the attractive customer features available, the ease of complete control of the content, and the affordable price, the native mobile app built using a template (NMAT) is the following best marketing tool to improve the bottom line and increase customer loyalty.
To be clear, custom-built native apps built from the ground up to require hand coding for each app on each mobile platform, Apple, Android, etc. This is a costly process. Coders are very well paid, and the result provides an excellent, custom UX. The new alternative, NMAT, is building an app using an already coded template system that can be customized in appearance, function, and content. This option provides similar features as the custom app to choose from, at a fraction of the cost, with a very identical UX, and can be controlled online.
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