Hosting a Contest to Attract Facebook Friends
When it involves advertising and marketing and online advertising and marketing, there is nothing like having a Facebook web page with a healthful fan following. Lots of Facebook fanatics will make your organization appearance trusted; that is a fantastic way to attract more extraordinary ability for customers. And who doesn’t love to do business with a relied-on corporation?
The trick is, how do you start attracting lovers while you’re a newcomer to your particular niche? Being friended via your mother, sister, and excellent high school pal may be a pleasing manner to live in touch, but it may not do plenty to build marketplace credibility (sorry, mom).
Facebook advertising and marketing have advanced into a sub-genre of organic, Web2.0 online advertising and marketing; it has its unique set of rules and techniques. One of the best approaches to attract Facebook enthusiasts is to host a contest.
Some pretty big gamers inside the patron zone have used the competition technique to draw more pals. And why wouldn’t they? Most humans will throw their names within the hat if there is free stuff at stake and the dangers are minimal or non-existent.
1. Determine which kind of content you want to run
There are four varieties of contests you may run to your Facebook page: Sweepstakes, essay, photograph, and video. Keep in thoughts that video, picture, and essay contests require more paintings on the part of your contestants. If your purpose is to promote personal interactivity, those kinds of conflicts may be the way to head. If you need to accumulate fundamental data to make it smooth for your new-discovered friends, you probably need to use the sweepstakes contest.
2. Get to realize the rules
As tempting as it may appear, you can not use the Facebook “Like” button as a means for your readers to go into your contest. Since the entire purpose of promoting competition is to accumulate Facebook pals, the usage of the “Like” button might look like a sure-fire manner to perform your aim. Facebook says this is a first-rate no-no!
Another stipulation is that you have to notify your winners earlier than publishing their names (on Facebook or everywhere else). You can try this through e-mail, snail mail, or non-public FB messages.
And the granddaddy of all Facebook contest regulations: you need to undoubtedly a country that Facebook isn’t always sponsoring your contest in any manner. Facebook will offer you the conversation medium. However, they do not need to take on the liability of your merchandising. I can’t blame them, honestly.
3. There’s an app for that…
Facebook calls for customers to run their contests thru 0.33-birthday celebration apps. There are plenty of those apps in the market, a few reasonably-priced or unfastened, others… No longer so much. If you’re seeking out a loose app, consider that you will need an app that is customizable, embeddable, and has mobile capabilities. Beware, free apps might not provide all (or any) of those capabilities. The attempted-and-authentic rule of consumerism certainly applies to Facebook contest packages: you get what you pay for.
4. What’s in it on your readers?
Don’t cross reasonably-priced. Don’t give away junk. This bit of recommendation might not even seem worth citing, but many a contest marketing campaign has flopped because the promoter failed to need to element with stock and sales. If your enterprise designs Websites, do one at no cost. If you sell cameras, shell out the wholesale fee for a Nikon D40 and provide it away. If your objective is to advantage more traffic thru Facebook pals, consider your prize as part of your advertising finances. Also, in case you don’t pique your reader’s hobby with a good giveaway, you might not attract any pals anyway. Your campaign can be a complete waste of time and energy.