Methods to Monetize Your Mobile App
Smartphones are everywhere. Sci Burg, You see people chattering with family and friends in the malls and on transit systems. You see people of all ages playing “Angry Birds”, “Cut the Rope,” or another entertaining app. People can cruise through websites with a tap and swipe on smartphones, all while away from their home computers. For years, advertisers capitalized on home-based (or office-based) computers to provide real-time and context-specific advertisements to web surfers (via their browsers). Money could be made for “pay-per-click” or similar ad models. This method still works, but the problem for advertisers is that people aren’t using their desktop PCs anymore. They’re using their smartphones.
If you own a smartphone and have downloaded any apps, you may have encountered one or more that use in-app branding and possibly in-app advertising. Many people are willing to put up with the occasional ad from an advertiser in trade for some fantastic free app or game. This is the first of the five methods I’d like to present for monetizing your Mobile apps.
If you’re a publisher of apps – let’s say you’re the manager of a busy nightclub and have an app for promoting your club – you’re more likely to have a free app than a paid app. You can still make money with a free app!
For starters, here are the five methods for monetizing your Mobile App:
- Use AdMob, Millennial Media, and others to provide in-app advertising
- Sell ad space on your app for vendors and merchants
- Link from your app to Affiliate sites and their products
- Use Push Notifications
Charge for the app or in-app purchases
We’re big fans of the free apps. I know I have plenty of free apps on my mobile devices. I tend to recommend free apps to friends since I know they can permanently delete them if they don’t like the apps I recommend. So, all but one of the methods I describe here will apply to free apps mainly. If you have your app published (or already published, since you can always add more to it in an update), consider using AdMob or another ad aggregating service. Since AdMob is part of the Google family of businesses, many people may already have a relationship without knowing it.
Nonetheless, please choose one of these and use their SDK tools (this is a job for your developer), and get your Publisher credentials added appropriately to the app. Before you know it, a mini-billboard will appear on the screen for your app, and you will be on your way to making extra cash. This method benefits those who have created a free app downloaded frequently. It’s as simple: The more users, the more exposure to the ad, and the more potential revenue for you.
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