ASO – App Store Optimisation: How To Get Found On The App Store


App Store Optimisation Stump Blog  (ASO) is the art and the science of ‘How To Get Found’ on the App Store, and if you’re an app developer or planning on developing an app, then this is something you need to know inside and out.

“Similar to SEO (Search Engine Optimisation) where the marketer uses specific strategies and techniques to optimize their website metadata to make their app easier to find by searchers.”

ASO - App Store Optimisation: How To Get Found On The App Store 1

In Layman’s terms, search engines, like Google and Yahoo, use specific algorithms to find keyword-related information (websites) based on your search terms. The App Store is another search engine full of apps instead of websites, and the art of getting found is based on how well you deploy the strategies.

What is ASO?

This is the organic approach and, by far, the best option. Where other marketing tactics are aimed to spike the volume of downloads to achieve a higher ranking, ASO is aimed to create a high and consistent download rate over a while. And the cost is virtually zero!

“So what’s the difference between ASO & SEO?”

On a high level, they’re the same thing. SEO is optimizing a website for search engines like Google and Yahoo, whereas ASO is a strategy for optimizing specifically for the App Store. And the same elements persist.

How To Optimise Your App For The App Store

  • We focus on many of the same strategies:
  • On-App Store Optimisation
  • App Name
  • Description
  • Screenshots
  • Developer
  • Off-App Store Optimisation
  • Downloads (Volume/Speed)
  • Keywords
  • Ratings/Reviews
  • Social
  • Backlinks

Most marketers and app developers focus only on getting a high volume of downloads as quickly as possible, which is expensive and not very rewarding. Spikes of downloads may be exciting, but what goes up eventually must come down, and at the end of the day, consistency takes the cake in any business venture.